Brands
The phenomenal growth experienced by Klarius Group brings with it a range of marketing challenges, not least the consolidation of a number of well-known brands both old and new.
Having successfully integrated the extensive global Quinton Hazell business into the Klarius Group, it is essential that a new brand structure is made clear to reflect the new merged organisation and so one of the first tasks the marketing team has completed was a rebranding exercise whilst maintaining the strong brand equity that existed in both companies.
We are now working on various promotional activities and product launches planned for 2012 as well as various digital marketing initiatives that will further drive innovation and growth in the business and for our customers.